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Features of agromarketing development in the Republic of Kalmykia

https://doi.org/10.53315/2949-1177-2022-1-1-67-75

Abstract

The article is devoted to the peculiarities of marketing activities of agricultural enterprises. The scientific novelty of the study consists in generalizing the features of agricultural marketing, as well as in the fact that the theoretical provisions are supported by an example of the analysis of state support for agricultural producers of the Republic of Kalmykia in the field of marketing activities of agricultural enterprises.

The article discusses the specific features of marketing activities in agriculture. Among the objectively existing features of agricultural business, the authors have identified the directions of their influence on both the actions of state structures to support, protect and regulate the agricultural market and the work of agricultural enterprises, and on the formation of the specifics of certain aspects of the marketing activities of the enterprises themselves.

The article considers the state support for the promotion of own-made products in the republic to the consumer market, also considers the procedure for state support aimed at providing subsidies from the republican budget for the financial provision of part of the costs for the development of meat farming. In order to influence the marketing activities of agricultural producers in Kalmykia, the procedure for state support of entrepreneurs engaged in trading activities with products of Kalmyk commodity producers is being implemented.

About the Authors

T. T. Tsathlanova
Kalmyk State University named after B.B. Gorodovikov
Russian Federation

Doctor of Economics, Professor

Elista



N. A. Burkutbaeva
Kalmyk State University named after B.B. Gorodovikov
Russian Federation

Candidate of Economic Sciences, Associate Professor

Elista



A. D. Samaeva
Kalmyk State University named after B.B. Gorodovikov
Russian Federation

Master’s student

Elista



References

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Review

For citations:


Tsathlanova T.T., Burkutbaeva N.A., Samaeva A.D. Features of agromarketing development in the Republic of Kalmykia. Economic policy and financial resources. 2022;1(1):67-75. (In Russ.) https://doi.org/10.53315/2949-1177-2022-1-1-67-75

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