Main Aspects of the Influence of Marketplaces on the Development of Small and Medium Businesses
https://doi.org/10.53315/2949-1177-2024-3-4-42-48
Abstract
In recent years, marketplaces have significantly changed the retail landscape, providing small and medium–sized enterprises (hereinafter referred to as SMEs) with new opportunities to enter the market, expand their customer base and increase competitiveness. Marketplaces are platforms that connect buyers and sellers, providing a user-friendly interface for making transactions. This article examines aspects of the impact of marketplaces on small and medium-sized businesses in Russia, such as reducing barriers to entry into the business environment, access to a wider audience, business scaling, as well as what challenges entrepreneurs face when integrating with marketplaces, including issues of logistics, platform commissions and the need to adapt product offerings to requirements online trading.
About the Author
H. B. Monakhova
Kalmyk State University named after. B.B. Gorodovikova
Russian Federation
Russian Federation
Monakhova C. B., PhD Student,
Elista.
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Review
For citations:
Monakhova H.B. Main Aspects of the Influence of Marketplaces on the Development of Small and Medium Businesses. Economic policy and financial resources. 2024;3(4):42-48. (In Russ.) https://doi.org/10.53315/2949-1177-2024-3-4-42-48
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