Analysis and prospects of the marketplace market development in Russia
https://doi.org/10.53315/2949-1177-2025-4-3-31-41
Abstract
The article examines the marketplace market in Russia, its importance in the economy, the growth of digital commerce, as well as key market trends and challenges. The marketplace market is a dynamically developing e-commerce industry where buyers and sellers interact through digital platforms. In recent years, this segment of the economy has been showing rapid growth due to the widespread use of the Internet, the convenience of online shopping and increased demand for a wide range of goods and services. Among the main drivers of the marketplace market growth, the authors identify: an increase in the number of active Internet and mobile device users; increased trust in online shopping; expansion of the range of goods and services, and the introduction of new technologies and logistics solutions.
About the Authors
E. O. Uchurova
Kalmyk State University named after B.B. Gorodovikov
Russian Federation
Russian Federation
Candidate of Economic Sciences, Associate Professor
Elista
B. P. Arashaeva
Kalmyk State University named after B.B. Gorodovikov
Russian Federation
Russian Federation
Lecturer, College of Professional Education
Elista
Ts. B. Arkhatov
Guild of Engineers LLC
Russian Federation
Russian Federation
Sales Manager
Moscow
References
1. AliExpress vybyl iz top-10 onlajn-prodavcov v Rossii. Pochemu rossiyane stali tratit’ men’she na pokupki iz-za granicy [AliExpress dropped out of the top 10 online sellers in Russia. Why Russians started spending less on purchases from abroad]. [Elektronnyj resurs]. - URL: https://www.rbc.ru/technology_and_media/10/03/2025/67cafd609a79472d173b1e1e?utm_source=yxnews&utm_medium=mobile&utm_referrer=https%3A%2F%2Fdzen.ru%2Fnews%2Fstory%2Fd4be22e4-b6ec-5bec-a062-215872cc5002 (data obrashcheniya 05.04.2025). [in Russian].
2. Status Report on European Telework: Telework 1997 / European Commission Report. Brussel, 1997. 124 p.
3. Alyangina A.A. Predprinimatel’stvo v seti internet [Entrepreneurship on the Internet] // Tribuna uchenogo. 2020. №. 6. S. 403-410. [in Russian].
4. Ahapkin N.YU. Rossijskaya ekonomika v usloviyah sankcionnyh ogranichenij: dinamika i strukturnye izmeneniya [The Russian economy under sanctions restrictions: dynamics and structural changes] // Vestnik Instituta ekonomiki RAN. 2023. № 6. S. 7-25. [in Russian].
5. Bajshihina A.O. Povyshenie effektivnosti deyatel’nosti promyshlennogo predpriyatiya na osnove sozdaniya marketplejsa (na primere AO «SPK») [Improving the efficiency of an industrial enterprise based on the creation of a marketplace (using the example of JSC SPC)]: magisterskaya dissertaciya: dis. Ekaterinburg, 2023. 79 s. [in Russian].
6. Issledovanie Tinkoff eCommerce: prodavcy na marketplejsah v Rossii v 2023 godu [Tinkoff eCommerce research: sellers on marketplaces in Russia in 2023]. 25 s. URL: https://www.tinkoff.ru/about/news/04072023-tinkoff-ecommerce-research-sellers-on-marketplaces (data obrashcheniya 01.04.2025). [in Russian].
7. Kaluzhskij M.L. Cifrovaya torgovlya: setevizaciya i institucional’noe regulirovanie marketplejsov [Digital commerce: network management and institutional regulation of marketplaces] / M.L. Kaluzhskij // Informacionnoe obshchestvo. – 2025. – № 1. – S. 42-48. [in Russian].
8. Kto i kak prodaet na marketplejsah v Rossii. M., Tin’koff eCommerce, 2024 [Who sells and how on marketplaces in Russia]. [Elektronnyj resurs]. - URL: https://acdn.tinkoff.ru/static/documents/tinkoff-ecommerce-research.pdf (data obrashcheniya 05.04.2025). [in Russian].
9. Marketplejsy 2024: trendy, strategii, tochki rosta [Marketplaces 2024: trends, strategies, growth points]. URL: https://datainsight.ru/DI_FedorVirin_SellersnMarketplaces_2024 (data obrashcheniya: 01.04.2025). [in Russian].
10. Prodavcy na marketplejsah v Rossii v 2024 godu [Sellers on marketplaces in Russia in 2024]. URL: https://cdn.tbank.ru/static/documents/t-bank-ecommerce-research.pdf (data obrashcheniya: 01.05.2025). [in Russian].
11. Prodavcy na rossijskih marketplejsah v 2024 godu: itogi issledovaniya T-Bank eCommerce [Sellers on Russian marketplaces in 2024: results of the T-Bank eCommerce study]. [Elektronnyj resurs]. – URL: https://new-retail.ru/business/e_commerce/prodavtsy_na_rossiyskikh_marketpleysakh_v_2024_godu_itogi_issledovaniya_t_bank_ecommerce/ (data obrashcheniya 30.04.2025). [in Russian].
12. Rejting TOP-100 krupnejshih rossijskih internet-magazinov [Rating of the TOP 100 largest Russian online stores] / 2023 // Data Insight. [Elektronnyj resurs]. – URL: https://top100.datainsight.ru. (data obrashcheniya 30.04.2025). [in Russian].
13. Rynok nishevyh marketplejsov v Rossii: Issledovanie [The market of niche marketplaces in Russia: A study.]. M.: Tinkoff eCommerce i Data Insight, 2023. 42 s. [Elektronnyj resurs]. – URL: https://datainsight.ru/DI_niche_marketplaces_2023. (data obrashcheniya 30.04.2025). [in Russian].
14. Sobol’ M. Konflikt Wildberries s vladel’cami punktov vydachi zakazov peretekaet v sudebnuyu ploskost’ [The conflict of Wildberries with the owners of pick-up points of orders flows into the judicial plane] // Vedomosti. 14.04.2023. [Elektronnyj resurs]. - URL: https://www.vedomosti.ru/business/articles/2023/04/14/970868-konflikt-wildberries-s-vladeltsamipunktov-vidachi-zakazov-peretekaet-v-sudebnuyu-ploskost. (data obrashcheniya 05.04.2025). [in Russian].
15. Data Insight: https://datainsight.ru.
16. PwC: Otchety po elektronnoj kommercii.
17. Statista, eMarketer: Analiticheskie platformy.
18. Ukaz Prezidenta RF № 203 ot 09.05.2017 g. «O Strategii razvitiya informacionnogo obshchestva v Rossijskoj Federacii na 2017-2030 gody» [“On the Strategy for the Development of the Information Society in the Russian Federation for 2017-2030”]. [in Russian].
19. CHislo prodavcov na Ozon vyroslo na tret’ v 2024 godu [The number of sellers on Ozon increased by a third in 2024]. [Elektronnyj resurs]. - URL: https://www.vedomosti.ru/kapital/trends/news/2025/02/27/1094978-prodavtsov-na-ozon-viroslo (data obrashcheniya 05.04.2025). [in Russian].
20. Ekonomika Rossii pod sankciyami: ot adaptacii k ustojchivomu rostu: doklad k XXIV YAsinskoj (Aprel’skoj) mezhdunar. nauch. konf. po problemam razvitiya ekonomiki i obshchestva [The Russian economy under Sanctions: from adaptation to Sustainable Growth: report to the XXIV Yasinsky (April) International Scientific Conference on Economic and Social Development], Moskva, 2023 g. M.: ISIEZ VSHE, 2023. 63 s. [in Russian].
Review
For citations:
Uchurova E.O., Arashaeva B.P., Arkhatov Ts.B. Analysis and prospects of the marketplace market development in Russia. Economic policy and financial resources. 2025;4(3):31-41. (In Russ.) https://doi.org/10.53315/2949-1177-2025-4-3-31-41
Views:
5
Email this article 